EXTRACT, TARGET, CONVERT
Our Intelligent Data Platform influences people to go your website, learn more about your product, be added to a lead funnel or connect with you on a social channel. This is accomplished by training data based on your target market or target market’s attributes. We ingest data from multiple sources and transform them to feed into ML algorithms and training models. These models will identify your targets and potential leads. We establish a predictable data method on newly found data to increase relevance in records which result in higher conversions during the campaign phase.
Data Extraction
- Target Market
Examples: Fashion Buyers, Editors/Writers, Bloggers, YouTubers, Home Buyers, Attorneys, Event Attendees, Moms - Target Market Attributes
Example: People who like to swim, people who talk about X, people who have an affinity towards hip-hop culture, people who like baking - Target Market Behavior
Growth & Brand Awareness
- Social Media Growth Techniques
- Social Media Conversations
- Content Development
- Outreach
- Engagement
- Profile shaping of company or individual
Data Conversion
- Lead Generation
- Driving new users to a platform
- Driving new sales to e-commerce stores
- Direct Contact
- Action, Behavior or Location-Based (Geo) Marketing
Data Sources
- Smart Beacons
- Sensor object attributes
- Application object attributes
- Location object attributes
- Map object attributes
- Store object attributes
- Product/Service object attributes
- Customer object attributes
- Payment card object attributes
- Mobile phones object attributes
- Coupon object attributes
- Apps installed
- GeoFence: precise lat/long, home, business or existing chain connected to Facebook places (1700+ locations)
- user entered/exited place
- user.entered_home
- user.exited_home
- user.entered_office
- user.exited_office
- user.started_traveling
- user.stopped_traveling
- Existing App Databases
- Existing Records
- Public and Private APIs
- On-Going Extraction Database
Digital Marketing Channels & Attributes
We decide the best marketing channel or tactic based on your campaign objectives.
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PROFILING CRITERIA EXAMPLES
Demographic
B2B
- Annual Revenue
- # Employees
- Industry
- # Locations
- Years in Business
- Markets Served
- Products/Service
- Job Title
- Level of Experience
B2C
- Age
- Income
- Marital Status
- Education
- Family Size
- Gender
- Geographic Location
- Social Circles
- Occupation
Psychographic
B2B
- Resistance to Change
- Market Focused
- Open-Minded/Rigid
- Decision Process
- Early Adopter
- Growth vs. Static
- Tech Sophistication
- Professionalism
- Require Referrals
- Awareness of options
- Risk Aversion
- Loyalty
- Likes & Dislikes
B2C
- Brand Preferences
- Price Sensitivity
- Conservative/Liberal
- Enviro-Friendly
- Hobbies
- Lifestyle
- Information Sources
- Service Preference
- Buy based on trends
- Spontaneous
- Influenced by peers
- Relationships
Behavioral
B2B
- Website Visits
- Response to Marketing
- Purchasing Methods
- Memberships
- Internet Usage
- Collateral Consumed
- Media Consumption
- Habits & Skills
- Research Methods
B2C
- Purchase History
- Where they shop
- Store preferences
- Memberships
- Internet Usage
- Impulsiveness
Environment
B2B
- Technology
- Purchasing Power
- Management Style
- Purchasing Process
- Purchasing Power
- Business Culture
B2C
- Country of Residence
- Political Climate
- Currency
- Payment Methods
- Shipping & Receiving
- Languages Spoken
WHAT WE DO
STEPS FROM DATA EXTRACTION TO CAMPAIGN
Extract the Right Data
Ingest the Data
Transform the Data into Proper Structure
Clean and Sanitize the Data
Query Data for Your Targets
Load Data into Campaign Platform
Create Brand Awareness & Exposure
Execute Campaign for Conversions
We connect with individuals based on what we know about them.
Our Marketing Techniques Help You Get Exposure to the Right People
We can connect brands to the right individuals or we can give individuals more exposure to brands.
